WORK • is the word
Basically, it's like this. The only thing that really matters when it comes to advertising production work is whether it---well---WORKS! Sure, we can make artistically beautiful posters and cutting edge, award-winning television commercials. But who really cares how "pretty" it is if it doesn't WORK.
Our team members were born on the "other side". This bunch didn't just pop out of marketing school with a piece of paper certifying them as advertisers. They've lived the life, sweated in the trenches and created the production hands-on. Along the way, they paid attention to what worked and what didn't. That's real experience. It just can't be taught, it must be experienced. XACTA clients get that experience. Below are some examples of our recent client work.